Why I Chose a Traditional publisher

by Melodie Campbell (Bad Girl) 

Students often ask me why I don’t self-publish. 
I try to slip by the fact that I was a babe when dinosaurs roamed the earth.
Meaning, I was writing long before self-publishing on Amazon and Nook etc. had even become an option.

Having a publisher and agent before self-publishing was a 'thing' has certainly made a difference, I'm sure.  But now we have a choice. 

Why do I still stay with a traditional publisher?

Gateway Endorsement

There’s no getting away from this:  a traditional publisher, no matter how small, is investing THEIR money to produce YOUR book.  They believe in your book so much that they are willing to risk their own money to see it published.

What’s more, readers know this.  They know that if your book has a publisher, then it has gone through a gateway of sorts.  Someone in the business who knows about the book trade – someone other than the writer - has determined that this book is worthy of being published.

They believe in your book.  That’s a huge endorsement.

You may believe in your book.  I hope you do.  And you may decide to self-publish it.  That’s your choice.  And it may be just as good as any book that is released from a traditional publisher. 

But the reader doesn’t know that.  Further, they don’t know if you’ve already sent the book to a dozen publishers and had it rejected.  In many cases, they assume you’ve done just that.  They assume that no publisher  wanted it.  Therefore, they figure they are taking a risk if they buy your book.  And most readers don’t want to take risks with their money.  (Some will, bless them.  We love those 

readers.)

Distribution and Promotion

Traditional publishers – particularly large or mid-size ones – get your books into national bookstore chains.  They will also include your book in their catalogue to the big buyers, create sales info sheets for your book, and perhaps buy ads.  They arrange for industry reviews.  We authors complain they don’t do enough promotion.  But they certainly do these things that we can’t do.

We, as authors, can’t access the same distribution networks.  We can’t easily (if at all) reach the prominent industry reviewers like Library Journal and Booklist. 

And then there’s the whole problem of bookstores insisting on publishers accepting returns.  So if your book doesn’t sell, your publisher has to pay the bookstore back the wholesale price they paid for the book.  Independent authors can’t work that way.  We authors would go broke if we had to return money to every bookstore that shelved our books but didn’t sell them.  Remember, you don’t get the book back.  The cover is sent back and the book is destroyed.  Yes, this antiquated system sucks.

All the other crap

I’m an author.  I want to write.  I don’t want to spend my cherished writing time learning how to navigate Amazon’s self-publishing program, and Nook’s self-publishing program, and all the others.  I don’t want to pay substantive and copy-editors out of my own pocket.  I don’t want to seek out cover designers (although I admit that part might be fun.)  I don’t want to pay a bunch of money upfront to replace the work that publishers do.

If you self-publish, then you become the publisher as well as the author.  I asked myself: do I want to be a publisher? 
  

This was my decision, and you may choose a different one.  You may love being a publisher.  But I find it hard enough being an author.  Adding all those other necessary factors to the job just makes it seem overwhelming to me.  I may be a good writer.  But I have no experience as a publishing industry professional.  I have no expertise.  So I publish with the experts.

You may choose a different route.  Just be aware that when you self-publish, you become a publisher just as much as an author.  It’s all in how you want to spend your time.

Good luck on your publishing adventure, whichever way you choose to go!

That's The B-Team, a humorous heist crime book, on the shelf at Indigo/Chapters, in the photo above.  You can get it at B&N, Amazon and all the usual suspects. 

ON Amazon